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Festive Season Marketing Strategies For Businesses

Updated: Nov 25, 2021

A wonderful component that ties a tremendous country such as India is its beautiful and various celebrations and festivals celebrated with excitement consistently.

In these festive seasons, businesses gear up to make maximum profits. Festivities give you an excellent opportunity to reconnect with your current and potential clients or customers. During festive seasons, you can plan out effective marketing strategies that will help you to grow your business and make a better connection with prospective customers or clients. Sales, discounts, offers, and many more smart marketing strategies make festivals all the more fun!

Here are few simple, quick, attractive and easy tips of festive season marketing strategies for businesses that will grow your brand and connect with target audience:

  • Create Ad Spends Wisely:

As we know, everything is digital nowadays and Digital Marketing is more effective than offline marketing. Also, Digital Marketing or advertising is not as expensive as traditional advertising such as newspaper ads, hoardings, pamphlets, etc. For your business, you can run ad campaigns with minimal budget (e.g. you can spend just Rs. 500). Depending on the response and leads then you can expand your budget. During festivals, you should develop an innovative ad campaign that highlights your product or brand as a means to celebrate the festivals just like Cadbury, Amazon, Flipkart Ads and more brands you can see.

  • Special Offers and Discounts:

Today we live in a trial economy, where everyone wants a trial offer before the actual purchase. During the festive season, you can attract people towards your business by offering some attractive offers. These offers could be in the form of discounts, free samples, buy 1 get 1 free, cashback, on 1st order XYZ item free, combos, packages and so on. Everyone wants discounts and sales especially during festive seasons. This type of marketing strategy can give you a big profit.

  • Customized e-greeting cards:

Nowadays, everyone is using whatsapp. You can send e-cards, gift hampers or e-vouchers through whatsapp. This makes your customers delicate to your business presence and furthermore shoots informal appreciation in their area and among friend circles.

  • Be Creative on Social Media:

Keep your online presence especially social media updated and creative. Social Media such as Facebook, Instagram are the best platforms to promote your brand. A simple festive season post like offer, discount, greeting can enhance your online presence and make a lot of difference to your followers. Run contests to improve your engagement and to interact with your audience directly. It will provide a positive impact on your business.

  • Sponsor an event:

As we are Indian, and we enjoy the festivals by having get-together with friends and families. You can plan for an event or small get-together party for your customers, by this you can show your product or brand towards the people. You can also host some quizzes, puzzles competitions to promote your brand at the event.

As the best digital marketing agency in Chandigarh, we understand that cracking the marketing strategies, especially during the festive season is a struggle, but don’t worry, the team of digital marketing experts at YouNedia will assist you to reach your festive season marketing goals.


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